Órale
Órale is a taquería in Ponce, Puerto Rico, designed by Intangible as a theatrical blend of family, faith, and fiction. Rooted in the pillars of devotion, crime, and loyalty, the brand channels the spirit of a matriarch-led kitchen where tacos are sacred, and storytelling is a form of survival.
We crafted a rich, satirical identity using vintage religious iconography, coded language, and bold design. From hidden menus to dark humor, every detail transforms Órale into a culinary sanctuary. Part altar, part underworld, where food, culture, and narrative collide with irreverent charm.
Ponce, PR | 2022
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